On October 2, 2017, in the Smolensky Passage shopping and entertainment center, the Swiss brand Louis Moinet, together with the company Rich Time, opened its first and only mono-brand boutique in the world.
The Louis Moinet brand was created by the famous businessman Jean-Marie Chale in 2003 and named after Louis Mouinet, the great 18th century watchmaker, inventor of the world’s first chronograph. Napoleon, George IV, Alexander I – these and other royal persons were the owners of the watches from this famous master.
The interior of the boutique, hinting at the Enlightenment, in which Moinet once worked, resembles a chess kingdom. So gracefully and capaciously, imperial grandeur and intellectual superiority are combined here.
Nowadays, under this brand, only unique models and limited editions are created, elevating the concept of exclusivity to a new transcendent height. The Louis Moinet clockwork mechanisms differ not only in complex calibers, but also in original materials: from petrified wood and meteorites to stones from the Moon and Mars.